Technology Essentials

Basic company infrastructure requires a significant amount of knowledge regarding basic technologies. With thousands of options to choose from, it is difficult to choose the best solutions. Many tech companies will reach out only to make sales and not to provide the best decisions for your business. 

E-Mail

E-Mail management can get out of hand and information is lost if it is not managed properly. Business structure and policy can make E-Mail management less painful.

Website

Most web designers look nice, but is your website driving results? Design Calls-to-action that work with your marketing strategy.

Collaborative Space

Shared drives? Collaborative workspaces? Web Server? There are many options that can fit your businesses need for shared work.

Google Tools

Dealing with Google (Ads-My Business-Webmasters-Non Profit) can be a complicated process, but a professional Google profile is needed to survive on the internet. 

Social Media

Social Media marketing is the biggest buzzword in digital marketing right now, but it may not be always worth it. A proper analytics and targeting strategy needs to be considered before you begin to burn time and money into other websites marketing tools

Cloud Based Applications

There are solutions for almost any business process available online. The hard part is finding them, comparing them, and then choosing which one to implement. The cost very rarely directly correlates to quality either.

Computer Hardware

Don’t just buy cheap laptops for all your employees. Consider needs, requirements, security, and maintenance resources before you employees inevitable throw the slow computer against a wall.

Password Management

How do you manage passwords? Employees have to remember dozens of passwords to work online. The same password for everything is too unsecure, and having to recover accounts from past employees is frustrating. Come up with an administrative account plan before you allow employees to sign up for anything.

Getting the best from your technology

Technology within itself does not improve the efficiency of your business. The use of technology takes training, and commitment to the tools for them to produce results. Without a confident technology strategy a business can spend millions on products that only complicate your business process and frustrate your employees. Great technology starts with great business organization.

 

Organizational Structure

One of the big mistakes in organization is poorly designed organizational structure. Who reports to who? Who is responsible for this work or that employee. Who takes over the work when an employee moves on? Structures can be creative and beyond the typical hierarchy, but they must be defined and understood.

Innovative Culture & Values

Introducing technology without a culture of innovation can be devastating, and top down enforcement of change will alienate workers. Innovation and change management starts with developing a business culture that embraces change, and culture development starts at the head of business. Organizations that do not have a proper mission statement and core values will not have a culture that will create opportunities for new technology and innovation.

Employee Engagement

Employees want to feel valued and listened to, and business owners want increased efficiency and value from its employees. Why not work together? Technology initiatives work best when employees feel that they are part of the problem solving team. Receiving candid and creative feedback takes humility and a willingness to adapt, but it can revolutionize your business.

Define the Problem

Most technology applications are a solution that tries to sell you on a problem, but this is how technology causes problems. Define the deep rooted problem first, then the solution will be simple to find and easy to implement.

Is Data Important?

Collecting and analyzing data is essential in improving business practices. 

Database Applications

Cloud databases are currently the best way to organize and process data, but there are so many applications to choose from. Some programs are not intuitive and some are extremely costly. Be prepared to research.

Clean Data

What you put into data process is exactly what you get out. Sloppy data entry isn’t worth the information you get out of it. Start with quality clean data and watch what the data will do for your company.

Business Intelligence

There is so much information to glean off of data, the hardest part is choosing where to start! Start by answering simple questions of your data and then building off of that.

Want to learn more?

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